Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone.

Almost 20 years later Wasabi have 39 successful branches across London, other UK major cities and 4 in New York.

The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Grocery Brand Manager to join our Marketing Team based in Park Royal.

The Role:

This role puts you at the heart of Grocery, translating consumer and market insight into distinctive campaigns, culturally relevant content, standout product launches and compelling retailer activity. You’ll play a key role in shaping how the brand shows up across channels and ensuring our marketing is relevant, engaging and commercially effective.

You’ll help shape the Grocery brand strategy and take ownership of the activity that brings it to life, working closely with teams across Marketing, Sales, Category and Food. From campaign development through to launch and evaluation, you’ll turn insight and ideas into impactful activity that builds brand relevance, strengthens retailer partnerships and drives growth.

Key Responsibilities:

Deliver standout brand campaigns

Take ownership of defined elements of key Grocery campaigns, including social and creator/influencer activation from initial brief through execution and to measurement
Craft incisive creative briefs and guide both agency partners and internal stakeholders to deliver quality work within stipulated timelines and on brand
Lead post-campaign evaluation, leveraging performance data to sharpen and optimise future investment

Build a distinctive digital & social presence

Shape and deliver the annual Grocery social and influencer strategy and annual content calendar
Ensure content is consumer-led, culturally relevant and delivers against clear engagement objectives
Own the creative development and delivery of all Grocery website content throughout the year
Manage day-to-day relationships with agencies and freelancers, setting clear expectations and holding quality, pace and budgets to account.

Turn insight into Growth through Innovation

Partner with the Food team to build a robust pipeline of new products and range innovation (NPD and EPD) grounded in market, category and consumer insight
Ensure marketing is a driving force throughout development from concept to launch and post-launch evaluation
Lead assigned brand and category refresh projects through the stage gate process to successful launch

Safeguard brand quality and consistency

Manage day-to-day artwork and packaging projects with the Design Team, delivering to timeline and budget while protecting brand integrity
Lead the creation of Grocery brand communication materials from brief to final execution
Own retailer gifting and merchandising requests while also spearheading head office activation events that strengthen retail partnerships Champion the consumer
Champion a consumer-first approach across Grocery, acting as a strong brand guardian and ensuring the consumer remains at the heart of marketing decisions
Apply consumer and market insight to identify growth opportunities and inform Grocery brand plans
Monitor competitor activity and translate emerging challenges and trends into clear, actionable recommendations

Our Requirements:

Proven experience in a Brand Manager or similar marketing role within FMCG, with experience across grocery, retail or consumer brands
Experience planning and delivering brand campaigns, with a good understanding of shopper and retailer activation
Strong understanding of digital, social and influencer marketing, with experience developing consumer-led content that drives brand relevance
Demonstrable experience leading new range or product launches from concept development through to successful market execution
Commercially astute, with an understanding of how to balance consumer insight, retailer objectives and business priorities when developing and delivering marketing activity
Strong understanding of consumer, category and shopper insight, with the ability to translate data into actionable marketing recommendations
Proven ability to influence and coordinate cross-functional teams, building strong relationships across Commercial, Sales, Category, Food and Finance
Highly curious, proactive and solutions-focused, with the resilience and adaptability to thrive in a fast-paced, evolving business.

In return we provide:

A great working environment
Pension scheme
Target Bonus
Refer A Friend Scheme
Free Sushi or hot food (vegan options available)
50% discount in our Branches
Employee Assistant Programme
Long Service Awards
Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
Life Assurance
Cycle To Work
Free on-site parking
A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
Online GP service via Perkbox and
The opportunity to develop your skills within a growing company.

Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.

COME ROLL WITH US!