Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone. Almost 20 years later Wasabi have 40 successful branches across London, other UK major cities and New York.

The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Executive to join our Marketing Team based in Park Royal.

The Role:

We're at an exciting stage in our brand journey, with ambitious plans to grow awareness, attract new customers and strengthen our presence within the restaurant sector. This is an

opportunity to join a passionate and collaborative marketing team and play a key role in shaping how customers experience our brand.

As Marketing executive, you will support the planning and delivery of integrated marketing campaigns that drive brand awareness, customer acquisition, frequency and sales. Working

across paid, owned and earned channels, you'll bring campaigns to life through PR, social media, digital marketing, loyalty and brand activations.

This role is ideal for a proactive marketer who combines creativity with commercial thinking, thrives in a fast-paced environment and is looking to develop broad experience across brand, campaign and digital marketing.

Key Responsibilities:

Support the Restaurant Marketing Manager in planning, briefing and delivering integrated seasonal marketing campaigns across paid, owned and earned channels
including ATL media, PR, social, digital and in restaurants activations.
Coordinate end-to-end delivery of integrated ATL & BTL marketing campaigns, managing briefs, timelines, assets and budgets to ensure successful execution and performance.
Own and maintain campaign critical paths, ensuring effective collaboration between internal stakeholders, agencies and suppliers.
Support the development of social media content calendars and collaborate with agencies, creators and internal teams to produce engaging, social-led content.
Support the planning and delivery of PR activity, influencer partnerships, consumer events and brand activations.
Plan and execute tactical digital marketing activity across paid social, organic social, CRM, loyalty and paid media channels, measuring effectiveness and identifying
optimisation opportunities.
Lead delivery platform marketing and support LSM initiatives as key sales-driving channels.
Support the delivery and growth of the loyalty programme through targeted CRM communications and customer engagement initiatives.
Use customer, market and campaign insights to identify opportunities to improve marketing effectiveness, guest engagement and commercial performance.
Lead the restaurant merchandising programme and work closely with Operations to ensure excellent execution of in-restaurant activity.
Support menu launches, pricing initiatives and packaging development.
Coordinate the production of restaurant marketing assets, including POS, event collateral, merchandising and promotional materials.
Manage photography/video shoots, including planning, briefing and asset management.
Create marketing launch packs and operational briefs to support successful campaign implementation across restaurants.
Support with activation post-campaign analysis, tracking performance, competitive activity, and learnings to strengthen future activations.
Monitor competitor activity, market trends and consumer behaviour to inform future planning and identify growth opportunities.
Support budget management processes, including POs, invoice tracking and marketing spend reporting. · Foster strong cross-functional relationships to ensure alignment across Marketing, Operations, Finance, Food Development, Supply Chain and external partners.
Assist in the preparation of presentations, planning meetings and business updates, ensuring all materials are delivered to a high standard.

Our requirements:

You are a highly organised and proactive marketer who thrives in a fast-paced hospitality environment. You have a passion for building brands, delivering impactful campaigns and creating memorable customer experiences.

You'll bring:

Proven experience within QSR or casual dining.
Experience supporting integrated marketing campaigns across digital, social and PR.
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Experience working with creative, media and PR agencies.
A commercially minded approach with the ability to interpret performance data and turn insights into action.
Strong stakeholder management skills and the confidence to work cross-functionally with Operations, Finance, Food Development, Supply Chain and external partners.
A customer-first mindset and genuine curiosity about consumer behaviour and trends.
Excellent communication and presentation skills.
High attention to detail with a proactive, solutions-focused attitude.
Confidence using Microsoft Office, particularly PowerPoint and Excel. Experience with Canva, CRM platforms and social media management tools.

In return we provide:

A great working environment
Pension scheme
Target Bonus
Refer A Friend Scheme
Free Sushi or hot food (vegan options available)
50% discount in our Branches
Employee Assistant Programme
Long Service Awards
Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
Life Assurance
Cycle To Work
Free on-site parking
A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
Online GP service via Perkbox and
The opportunity to develop your skills within a growing company.

Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.

COME ROLL WITH US!